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TORC Series Opens with a Bang

Thursday, July 1, 2010

TORC Series Opens with a Bang

Fans Pack Crandon to Watch the World’s Best Off-Road Racers

The Crandon International Raceway hauled in more than eight tons of new dirt for its famed 1½-mile off-road, short course track in Crandon, Wis., and the reconstructed track was set up for a record-breaking weekend for the start of the 2010 Traxxas TORC Series presented by AMSOIL.

Scott Douglas set the tone for the AMSOIL Super Team. The veteran racer displayed his classic speed all weekend long, finishing both Pro 4×4 class races in third and leaving the two-day event second overall. Douglas understands that consistent podium finishes will help him add to his 11 professional off-road racing championships.

“We are here to win races, but you can’t gamble a potential championship away by being overly aggressive on the race track,” said Douglas. “The entire AMSOIL/Douglas Motorsports crew prepared a flawless truck for all three races this weekend. We had zero mechanical issues.”

Douglas showcased his competitiveness during the 17th Annual Crandon Cup race, where the Pro 4×4 trucks chased down the Pro 2wd trucks, which were provided a 10-second lead to start the 10-lap affair. Pro 2wd leaders Ricky Johnson (Red Bull/AMSOIL) and Jeff Kincaid (Traxxas/AMSOIL) set a fierce pace to start the race. But Douglas was relentless, leading the Pro 4×4 field through the minefield of Pro 2wd trucks. With one lap remaining, Douglas closed the gap on Kincaid, but time was running out. The defending World Champion threw his truck into the final turn hard and late, pulling inside Kincaid’s rear fender. The two trucks launched toward the AMSOIL Finish Line in a photo finish that gave the 20,000 Crandon fans the closest race in the Cup’s history. At the line, Kincaid edged Douglas by just .259 seconds.

Overall, AMSOIL drivers picked up 13 podiums in the three pro classes, including wins by Johnny Greaves (Pro 4×4), Johnson (Pro 2wd), Kincaid (Pro 2wd) and Andrew Caddell (Pro Light). Caddell also set a new track record in the Pro Light class on the very first lap of his rookie race in Crandon, beating the old record by more than one second.

The Traxxas TORC Series presented by AMSOIL heads north to Bark River, Mich. July 10-11 for rounds three and four of the 2010 season. The entire weekend of racing from Bark River will be streamed live on http://www.amsoil.com/.

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Bradd Lovell Unveils New Pro Lite

Lovell Unveils New Pro Lite
Brad Lovell is considered one of the most versatile off-road drivers in North America. He has won championships in rock crawling, rock racing and has recently piloted a top running team in the Best In The Desert series. In 2010, Lovell will look to tackle the short course world. He will be racing alongside AMSOIL Super Team members, Scott Douglas, Mike Oberg and Chad Hord in the Traxxas TORC Series presented by AMSOIL. Lovell will put his new AMSOIL Pro Lite through the paces at Crandon International Raceway this week. Lovell sent us a picture of the new Pro Lite, which will debut at the TORC opener on June 19-20 in Crandon.

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Amsoil Income Opportunities

Earn profits through retail sales.

As an AMSOIL Dealer, you purchase AMSOIL products at wholesale cost and then sell them at the suggested retail price.
Your income starts building immediately with retail profits.
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You also earn monthly commissions on your purchases from AMSOIL.

 
You get extra profits with AMSOIL commissions. Every AMSOIL product you purchase has a commission value, known as commission credits. At the end of each month, your total accumulated commission credits are calculated and AMSOIL sends you a check, based on the AMSOIL Commission Credit Schedule. (Minimum total monthly volume to receive a commission is 100 commission credits.)

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Earn profits with catalog sales.

You can also sell AMSOIL products with the AMSOIL Retail Catalog Program. Catalogs (G100) can be purchased directly from AMSOIL and then distributed to potential AMSOIL customers. This can be as simple as passing out your catalogs to prospects at a car show, or other similar gathering. Your Amsoil dealer number is on the catalog, so any orders would be associated with your account. Once the catalogs are in the hands of your potential customers, any sales made will earn you retail profits and commission credits automatically. Order taking, shipping and returns all are handled by AMSOIL INC.

Earn retail profits and commission credits

with online commerce.

The AMSOIL Online Store offers customers the convenience of ordering AMSOIL products over the Internet. As in the Retail Catalog Sales Program, products are sold at suggested retail price and AMSOIL Dealers earn the retail profits and commission credits. Order taking, shipping and returns all are handled by AMSOIL INC. AMSOIL also offers website packages and other options that allow all Dealers, regardless of computer experience or equipment, to participate in Internet sales. As an IT (Information Technology) professional, I offer free domain names and website hosting to all Dealers who sign up with our group.

Commercial accounts are a great opportunity for increased sales.

Commercial accounts can provide a steady source of income for an AMSOIl Dealer. Commercial accounts are businesses which have company-owned vehicles, equipment and machinery that use the high-quality lubricants and filters available from AMSOIL. These accounts do not sell AMSOIL products, only use them in their vehicles, equipment and machinery.
When you register a commercial account, you earn a cash commission on every purchase your account makes. Each
account purchase also earns you commission credits which are applied to the commission schedule and added to your
commission totals. Product commission values are detailed in the Dealer Profit List (G3501).

Additional profits in retail markets.

Selling AMSOIL to retail accounts is another way to earn commissions. Retail accounts are retail outlets such as auto parts
stores, motorcycle dealerships and automotive service centers. These stores stock AMSOIL products to sell to their customers or install AMSOIL products as part of a service such as with oil changes. When you register a retail account, you earn a cash commission on every purchase your account makes. Each account purchase also earns you commission credits which are applied to the commission schedule and added to your commission totals. Product commission values are detailed in the Dealer Profit List (G3501).

Multiply your profits by building and

managing your own sales group.

When you sponsor new Dealers and Preferred Customers (just like you would be sponsored as a Dealer) you are building a personal group. The commission value of your group’s purchases is added to yours, increasing the percentage of your commission and giving you a bigger commission check. The primary difference between Dealers and Preferred Customers is the right to earn commissions. Dealers earn commission checks based upon their commission credits and the commission schedule. Preferred Customers purchase AMSOIL products at the same wholesale price as Dealers, but do not earn commission. All commission credits earned by Preferred Customers are credited to the sponsoring Dealer.

If you have any questions about becoming an Amsoil Dealer, please contact us using the contact form.

If you just want to stay in touch and learn more, join our FREE newsletter which come out every month or two.

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The Motorcycle of the Future Has Arrived

Jeez, this thing is cool, and built in the USA!

The Motorcycle of the Future Has Arrived

This is the MotoCzysz E1PC. It is electric. It is almost certainly the most advanced motorcycle on the planet. And it is the future.

We told you moto-genius Michael Czysz — pronounced sizz — was building another contender for the TT Zero electric motorcycle race on the Isle of Man. But we caught up with him early in the build and he wasn’t providing details or pics. Now that the bike’s hit the track, Wes Siler of Hell For Leather has all the details on the MotoCzysz E1PC in a piece posted over at Popular Science.

This bike is bad-ass, no two ways about it. It has a custom-built 12.5-kilowatt-hour lithium polymer battery that can be swapped in seconds. The custom-built, oil-cooled motor generates 100 horsepower (continuous) and 250 pound-feet of torque. It all hangs from a custom frame. Of course, it’s got the usual top-shelf hardware. Ohlins. Brembo. You know the drill.

Czyzs and his crew in Portland, Oregon, were literally buttoning the bike up before the first practice session on the Isle of Man, having just gotten the body panels through customs. No one had tested the bike before, but rider Mark Miller smoked the field during practice, finishing more than three minutes ahead of the competition. The bike hit a top speed of 140 mph and lapped the 37.7-mile course at an average speed of 94.66 mph.

For all the high-tech componentry, the E1PC is designed first and foremost as a motorcycle, so it’s meant to be hammered. Many bikes racing in the TTXGP series suffer ground-clearance issues when leaning into a turn, but the E1PC has no such trouble. Siler says riders accustomed to a conventional sportbike will feel right at home on the E1PC.

Take a close look at the pics. You’re looking at the future of motorcycling.

Photos: Amadeus Photography. More after the jump and over at PopSci.

Read More http://www.wired.com/autopia/2010/06/motoczysz-e1pc/#ixzz0rsuL3EB2

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3,000 mile oil changes don’t apply anymore

This press release just came out from Royal Purple, another synthetic. These points are all valid, but of course we would recommend Amsoil. Amsoil has been doing this since 1972, and Royal Purple was founded in 1986. If you want to compare the oils, check our article on motorcycle oil which includes detailed and exhaustive graphs. The points made about extended drain intervals, quality filters, and “oil life monitors” are all good information.

GRANBURY, TX, June 24, 2010 /24-7PressRelease/ — We’ve all heard the saying “Change your oil every 3,000 miles.” Well times have changed, and the old “3,000 mile” adage may or may not apply to your vehicle. The 3000-mile oil change is a conservative approach to maintaining your vehicle that, according to General Motors, dates back to 1968. It’s also an oil change interval that the automotive oil change industry continues to encourage.

Automobile manufacturers cite modern oil and engine technology as the reasons why oil change intervals can be extended. Numerous factors come into play when determining the oil change interval you should follow including: the vehicle you drive and how you drive it, oil and filter selection, and if your vehicle has an oil life monitoring system.

Every manufacturer establishes recommended oil change intervals for each model they produce. Oil change intervals are now 5,000 – 7,500 miles for many new cars. If you’re not sure where your vehicle fits in this range, consult your owner’s manual or ask your oil change professional at your next service appointment.

Understanding the Oil Life Monitoring System
A relatively new technology impacting oil change intervals is the oil life monitor. Many people are unaware that oil life monitor systems are simply computer software algorithms that determine when to change oil based on engine operating conditions. An oil life monitor considers mileage, speed and idling time to calculate when you should change the oil. A better name for the oil life monitor would be “oil life predictor.”

There is no actual oil condition sensor. No chemical analysis of the oil takes. In fact, you could drain the oil and replace it with any fluid and the oil change monitor would have no way of knowing it. Additionally, the oil life monitor does not check how well your oil filter is filtering the oil in your system. Contaminated oil is just as, if not more, harmful than oxidized motor oil. The bottom line is that an oil life monitor is a useful tool that should be used in conjunction with common sense and good judgment. Whether or not you have an oil change monitor, if your car is still under warranty, continue to follow the car manufacturer’s recommended oil change intervals.

Extend Your Oil Changes by Upgrading to Synthetic
If your car is no longer under warranty, you can extend your oil change intervals by upgrading to synthetic motor oil. This will reduce the number of oil changes saving you time and money, and reducing the amount of oil purchased and disposed.

There are a number of quality synthetic motor oils available to choose from. Most lubricant manufacturers will give a recommended number of miles you can drive between oil changes under normal conditions. The number of miles you can allow between oil changes will depend on the way you drive and the oxidation stability (useful oil life) of the motor oil.

Oxidation stability is measured by the ASTM’s rigorous Thin Film Oxidation Uptake Test (TFOUT). The test is so severe that it lasts 1300 minutes. Conventional motor oils typically last less than 300 minutes. Synthetic motor oils typically last less than 500 minutes. One high performance synthetic motor oil, Royal Purple has been shown to outlast the duration of the test. Royal Purple motor oils are recommended to extend oil changes intervals to 12,000 miles under normal driving conditions. It has also been shown to improve fuel economy and performance, while reducing emissions. You can find out more at www.royalpurple.com or ask your oil change professional at any quick change place that carries Royal Purple.

Upgrade Your Oil Filter with Your Upgraded Oil
If you elect to upgrade your motor oil, you should also upgrade your oil filter. Low quality filters are often made with the 3,000 mile interval in mind and may go into ‘bypass’ mode shortly thereafter. There are premium oil filters on the market from manufacturers such as Royal Purple, Wix, Purolator and K&N. Check the recommended filter change interval on any filter your purchase (each filter will be rated for a different mile interval) or ask your oil change professional during your next service.

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AMSOIL Preferred Customer

AMSOIL Preferred Customer

AMSOIL Preferred Customers purchase AMSOIL products at wholesale cost, without the responsibilities of owning a Dealership. This PC (Preferred Customer) account costs $10.00 per 6 months, or $20.00 for a year. This is easily recovered in savings. Savings are typically 15% to 25% off of retail, and yhou can order directly by phone or online. For example, the engine fogger is $5.85 retail, and only $4.50 for a Preferred Customer,  with similar savings on other products
Preferred Customer Memberships are recommended for people who are not necessarily interested in the business opportunity, but want the lowest possible prices on the best lubrication and filtration products for their vehicles and equipment. Preferred Customers pay the same low prices for AMSOIL products that AMSOIL Dealers pay.
Ten dollars gets you a six-month trial Preferred Customer membership for buying AMSOIL products at wholesale prices. Here is what Preferred Customers get:

  • Preferred Customers buy AMSOIL products at wholesale prices. The discount price is 15-25% less than regular retail prices. If you buy $100 of AMSOIL products a year, a Preferred Customer membership will save you money!

  • Preferred Customer memberships may be renewed indefinitely for only $20/year.

  • Preferred Customers can change the status of their membership to an AMSOIL Dealership (Change of Status Form) at any time.

  • Preferred Customers receive an information kit on AMSOIL products and the monthly AMSOIL product, racing and application magazine, the AMSOIL Action
    News.

Become an Amsoil Preferred Customer and purchase AMSOIL products at Dealer cost. If you add the 6-month or 1-year membership to your shopping cart, you can immediately add products to your shopping cart at the discounted price along with your membership. You will receive your Preferred Customer Membership pack in the mail in 7 to 10 business days. This is the best, quickest way to get low cost Amsoil quickly. By adding the Preferred Customer membership to your order, you get the lower cost on everything in the order!

Next steps to become a Preferred Customer;

Phone; To become an Amsoil Preferred Customer simply call 1-800-956-5695, and tell the phone operator you would like to become an Amsoil Preferred Customer. You will need your VISA card number handy when you call. When the operator asks for your Customer Number tell them: 313120.

Email me if you have any questions or need any help. Email me after you sign up and I’ll send you a coffee cup or something similar.

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AMSOIL Announces New Engine Fogging Oil

AMSOIL Engine Fogging Oil

Read more and BUY IT HERE! $5.85/can plus shipping, $4.50/can for Preferred Customers.

AMSOIL Announces New Engine Fogging Oil

June 23, 2010

AMSOIL INC., the leader in synthetic lubrication and performance products, announces the introduction of a new premium engine fogging oil that offers superior film retention and provides long-term protection against rust and corrosion. The aerosol spray formulation offers easy and clean applications, while reaching more components and offering better distribution than straight motor oil.

Two-and four-stroke recreational vehicles, hand held power equipment, small engines, construction, and farm equipment are commonly operated seasonally or infrequently, then stored for long periods of time. During these periods of inactivity, and as a result of fluctuations in temperature, equipment is left vulnerable to the formation of condensation that causes surface corrosion on steel and iron compounds. It may also dry out cylinders, which can cause permanent damage when the equipment is dry started.

Motor oil for two-and four-stroke engines often acts as a barrier to keep condensate from contacting engine parts and forming corrosion. Yet, motor oils lose their effectiveness through time. The most effective way to make sure the oil gets distributed into the internal engine parts is to use an aerosol fogging oil. AMSOIL Engine Fogging Oil is applied through the engine intake or carburetor as the engine is running for a complete distribution of oil onto engine parts. It is easier, more effective and cleaner than pouring motor oil into the engine cylinders and manually rotating the engine. AMSOIL Fogging Oil is invaluable to all small engine owners.

12-oz. aerosol cans of AMSOIL Engine Fogging Oil may be purchased singly or in case quantities.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils and performance products contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880.

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Become an Amsoil Dealer

Become an Amsoil Dealer

AMSOIL products are sold through independent Dealers. People like you. People who want extra money, something to do in their spare time, even a full-time business.You can start an independent AMSOIL Dealership for under $50 and put as much — or as little — time into it as you want. The outstanding products offered by AMSOIL comprise a rock-solid base upon which to build your business.

We can help. If you’re serious, email me about some of the ways we can help you get started. We will also provide free website hosting and domain for new dealers.

  • Minimal start-up fee
  • No inventory requirements
  • No territory restrictions
  • No capital investment
  • No employee expenses or requirements

The current trend in the United States is small business. Owning your own business guarantees you the freedom to work on your own terms and the opportunity to set your own goals. AMSOIL offers all the advantages of a franchise without the large initial investment. There are many advantages to the AMSOIL opportunity that you simply won’t find in other business opportunities.

And above all, AMSOIL provides Dealers with an excellent support system to help them develop their businesses. Brochures, tapes, regular meetings, technical services — everything you need to begin and build your business is available from AMSOIL.

There are several ways to start your Amsoil Dealership.

– $95 for a twelve-month registration , Business Manual, and Literature Pack.
– $65 for a twelve-month registration and Business Manual. (Suggested for new
dealers)
– $30 for a twelve-month registration and Starter Kit
– $15 for a six-month registration and Starter kit.

With either the $15 or $30 registration, a new Dealer receives the starter kit, which includes information on the basics of starting and running the business. For example, the starter kit includes documents on how to start your business, marketing information, price lists, product catalogs, forms, and a host of other information. The starter kit will do just that, get the dealer started with a base level understanding of how the business works. It is recommended that any new Dealer register with the $65, twelve-month option, which includes the G-700 Business Manual. This package of documents covers the entire business program:

– Detailed information on implementing and utilizing each business model.
– Product price lists for each business model, including Dealer, Retail on the Shelf, and Commercial pricing.
– Product, literature, and promotional catalogs for the Dealer.
The other cost a new Dealer may choose to incur is listed as an option on the
Registration Application. The optional cost is $30 for a G-1312 Literature Pack. This pack is recommended by AMSOIL for all new dealers. The literature pack has information on nearly every product AMSOIL has available for the dealer. It would only make sense for a Dealer to have this packet if he expects to be successful in conducting his business. You must know the products in order to sell them.

Next steps to become a dealer;

Phone; To become an Amsoil Dealer simply call 1-800-956-5695, and tell the phone operator you would like to become an Amsoil Dealer. You will need your VISA card number handy when you call. When the operator asks for your Customer Number tell them: 313120.

Online; Use this link to request information. This is the easiest; it’s a quick online form.

Mail in form Click on this link to open a .pdf form that you can fill out and mail in to Amsoil.com to get your Amsoil Dealership set up. This is the quickest. You can also fill this out and have it handy when you call Amsoil so you have all of the information needed while on the phone.

Email me if you have any questions or need any help. Email me after you sign up and I’ll send you a coffee cup or something similar.

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Reportlinker Adds Synthetic Lubricants & Functional Fluids

Reportlinker Adds Synthetic Lubricants & Functional Fluids

NEW YORK, March 24 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue:

Synthetic Lubricants & Functional Fluids

http://www.reportlinker.com/p0183449/Synthetic-Lubricants–Functional-Fluids.html

US demand to grow more than 3% yearly through 2013

US demand for synthetic lubricants and functional fluids will rise more than three percent per year to $4.8 billion in 2013, with growth rising at an even faster pace in volume terms to reach 520 million gallons. Engine oils and hydraulic and transmission fluids will experience the fastest gains as synthetics finally begin to penetrate the conservative medium- and heavy-duty truck market, and as greater new vehicle lubricant performance requirements and growing consumer acceptance further expand synthetics’ share of the light vehicle market. While engine oils and hydraulic and transmission fluids will achieve relatively strong growth going forward, other types of synthetic fluids are expected to see a slow decline in demand through 2013, largely as a result of declining average fluid prices.

Medium-, heavy-duty truck market to see fastest gains

The largest market for synthetic lubricants and functional fluids is light vehicles. This reflects not only consumer uptake of engine oils and transmission fluids, but also the universally synthetic nature of antifreeze, brake and deicing (windshield wiper) fluids. Synthetic fluid demand in light vehicles will continue to grow due both to increasing lubricant performance requirements, and growing consumer acceptance of synthetics as a valuable part of their preventative maintenance programs. Despite gains by synthetics in engine oils and transmission fluids, long term industry trends toward extended engine coolant flush intervals, and the use of fill-for-life radiator and coolant systems, will result in a continuing decline in antifreeze volume demand. The fastest growing market for synthetic fluids will be the medium- and heavyduty truck market. Increasingly stringent engine specifications, as well as a move by many engine manufacturers to specify low viscosity engine oils for their 2010 emissions-compliant engines, will finally lead many fleet operators to evaluate and use synthetic engine oils and hydraulic and transmission fluids. Synthetics will benefit from their better performance under load in low viscosity formulations, as well as from the reduced maintenance and downtime costs that result from synthetics’ extended drain intervals. The latter will be increasingly important to fleet operators looking to cut costs as a result of the 2008/2009 recession, and subsequent slow recovery.

Group III oils, polyalphaolefins to be fastest growing types

Reflecting their heavy use in engine oils and hydraulic and transmission fluids, Group III base oils and polyalphaolefins will be the fastest growing synthetic chemicals, with esters also achieving positive value growth through 2013. Declining average prices will hurt value demand for silicones and aromatics going forward, though demand will remain steady on a volume basis. From a product standpoint, the greatest declines will be in heat transfer and metalworking fluids. In addition to declining antifreeze demand in vehicle applications, greater use of fill-for-life coolant systems in industrial equipment — as well as efforts by the Federal Aviation Administration (FAA) to limit the run-off of airplane deicing fluids at airports — will contribute to falling heat transfer fluid demand. Synthetic metalworking fluid demand will suffer from increasing substitution of bio-based fluids for synthetics, particularly in metal removal applications, to address worker safety concerns related to the inhalation of volatilized metalworking fluids.

Study coverage

Synthetic Lubricants & Functional Fluids, a new industry study, presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by material, product and market. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 25 US industry competitors.

TABLE OF CONTENTS

INTRODUCTION ix

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Outlook 5

Demographic Trends 9

Consumer Spending Trends 12

Manufacturing Trends 14

Competitive Products 17

Environmental & Regulatory Issues 19

Recycling & Re-Refining 21

Engine Oil Specifications 22

Pricing Trends 24

Foreign Trade & International Activity 27

III. PRODUCTS 30

General 30

Engine Oils 32

Gasoline Engine Oils 36

Diesel Engine Oils 40

Oils for Other Engines 44

Heat Transfer Fluids 47

Low Temperature 50

High Temperature 54

Hydraulic & Transmission Fluids 58

Transmission Fluids 60

Product Characteristics 60

Demand 62

Hydraulic Fluids 62

Metalworking Fluids 64

Product Characteristics 65

Demand 66

Metal Removal Fluids 69

Metal Forming Fluids 71

Other Metalworking Fluids 73

Dielectric Fluids 75

Other 78

Compressor Lubricants 80

Turbine Lubricants 81

Gear Lubricants 82

All Other 84

IV. MATERIALS 87

General 87

Glycols 89

Polyalphaolefins 92

Group III Base Oils 95

Esters 98

Silicone Fluids 101

Aromatics 104

Other 107

V. MARKETS 112

General 112

Vehicles & Equipment 114

Motor Vehicle & Industrial Equipment Outlook 115

Synthetic Lubricant & Functional Fluid Demand 118

Light Vehicles 120

Aircraft/Aerospace 122

Medium & Heavy Duty Vehicles & Buses 124

Industrial Machinery 127

Off-Highway Vehicles 130

Construction Equipment 132

Mining Equipment 133

Agricultural Equipment 133

Other 134

Metal Fabrication 137

Metal Fabrication Industry Outlook 137

Synthetic Lubricant & Functional Fluid Demand 138

Energy/Power Generation 140

Energy/Power Generation Industry Outlook 141

Synthetic Lubricant & Functional Fluid Demand 144

Process Industries 146

Process Manufacturing Industry Outlook 147

Synthetic Lubricant & Functional Fluid Demand 149

HVAC/Refrigeration Systems 153

HVAC/Refrigeration Industry Outlook 153

Synthetic Lubricant & Functional Fluid Demand 154

Other 156

VI. INDUSTRY STRUCTURE 159

General 159

Market Share 163

Competitive Strategies 167

Research & Development 167

Chemical Management Services 169

Merger & Acquisition Activity 170

Manufacturing 172

Marketing 174

Synthetic Engine Oil 174

Brand Name Recognition 176

Sports Sponsorship 177

Antifreeze 178

Other Synthetic Fluids Marketing Strategies 179

Distribution 180

Company Profiles 183

AMSOIL Incorporated 184

Anderol Incorporated, see Chemtura

Ashland Incorporated 187

BASF SE 190

BP plc 192

Castrol Limited, see BP

Chemtura Corporation 196

Chevron Corporation 199

Chevron Phillips Chemical Company LLC 202

CIMCOOL Industrial Fluids, see Milacron

CITGO Petroleum Corporation, see Petroleos de

Venezuela SA

CLC Lubricants Company 203

Coastal Unilube Incorporated, see Warren Oil

Cognis Deutschland GmbH & Company KG 205

ConocoPhillips 207

CPI Engineering Services Incorporated, see Lubrizol

Dow Chemical Company 211

Dow Corning Corporation 214

DuPont (EI) de Nemours 215

Dylon Industries Incorporated, see FUCHS Petrolub

Exxon Mobil Corporation 217

FUCHS Petrolub AG 221

Hatco Corporation, see Chemtura

Hercules Incorporated, see Ashland

Honeywell International Incorporated 224

Houghton International Incorporated 225

Lubrizol Corporation 226

Milacron LLC 229

Motiva Enterprises LLC, see Royal Dutch Shell

MS Fluid Technologies Incorporated, see FUCHS

Petrolub

Petroleos de Venezuela SA 231

Quaker Chemical Corporation 234

Royal Dutch Shell plc 236

Royal Purple Incorporated 240

Shell Chemicals LP, see Royal Dutch Shell

Total SA 243

Valvoline Company, see Ashland

Warren Oil Company Incorporated 247

Additional Companies Mentioned in the Study 249

LIST OF TABLES

SECTION I — EXECUTIVE SUMMARY

Summary Table 3

SECTION II — MARKET ENVIRONMENT

1 Macroeconomic Indicators 9

2 Population & Households 12

3 Personal Consumption Expenditures 14

4 Manufacturers’ Shipments 17

5 Synthetic Functional Fluid Pricing Trends 26

6 Synthetic Functional Fluid Foreign Trade 29

SECTION III — PRODUCTS

1 Synthetic Lubricant & Functional Fluid Demand by Product 31

2 Synthetic Engine Oil Demand by Engine Type 36

3 Synthetic Gasoline Engine Oil Demand by Chemical & Market 40

4 Synthetic Diesel Engine Oil Demand by Chemical & Market 44

5 Other Synthetic Engine Oil Demand by Chemical & Market 47

6 Synthetic Heat Transfer Fluid Demand 50

7 Synthetic Low Temperature Heat Transfer Fluid Demand by Chemical & Market 54

8 Synthetic High Temperature Heat Transfer Fluid Demand 57

9 Synthetic Hydraulic & Transmission Fluid Demand by Product, Chemical & Market 59

10 Synthetic Metalworking Fluid Demand 69

11 Synthetic Metal Removal Fluid Demand 71

12 Synthetic Metal Forming Fluid Demand 73

13 Other Synthetic Metalworking Fluids Demand 75

14 Synthetic Dielectric Fluid Demand 78

15 Other Synthetic Lubricants & Functional Fluids Demand 79

SECTION IV — MATERIALS

1 Synthetic Lubricant & Functional Fluid Demand by Material 88

2 Glycol-Based Synthetic Lubricant & Functional Fluid Demand 92

3 Polyalphaolefin-Based Synthetic Lubricant & Functional Fluid Demand 95

4 Group III Base Oil-Based Synthetic Lubricant & Functional Fluid Demand 98

5 Ester-Based Synthetic Lubricant & Functional Fluid Demand 101

6 Silicone-Based Synthetic Lubricant & Functional Fluid Demand 104

7 Aromatics-Based Synthetic Lubricant & Functional Fluid Demand 107

8 Other Synthetic Lubricants, Fluids, Additives & Blending Components Demand 111

SECTION V – MARKETS

1 Synthetic Lubricant & Functional Fluid Demand by Market 113

2 Vehicle & Equipment Indicators 118

3 Vehicle & Equipment Market for Synthetic Lubricants & Functional Fluids 119

4 Light Vehicle Market for Synthetic Lubricants & Functional Fluids 122

5 Aircraft/Aerospace Market for Synthetic Lubricants & Functional Fluids 124

6 Medium & Heavy Duty Vehicle Market for

Synthetic Lubricants & Functional Fluids 127

7 Industrial Machinery Market for Synthetic Lubricants & Functional Fluids 130

8 Off-Highway Vehicle Market for Synthetic Lubricants & Functional Fluids 132

9 Other Vehicle & Equipment Markets for

Synthetic Lubricants & Functional Fluids 136

10 Metal Fabrication Industry Shipments 138

11 Metal Fabrication Market for Synthetic Lubricants & Functional Fluids 140

12 Energy/Power Generation Indicators 144

13 Energy/Power Generation Market for Synthetic Lubricants & Functional Fluids 146

14 Process Manufacturers’ Shipments 149

15 Process Industries Market for Synthetic Lubricants & Functional Fluids 152

16 HVAC/Refrigeration Industry Outlook 154

17 HVAC/Refrigeration Market for Synthetic Lubricants & Functional Fluids 156

18 Synthetic Functional Fluids Demand in Other Markets 158

SECTION VI — INDUSTRY STRUCTURE

1 Synthetic Lubricant & Functional Fluid Sales by Company, 2008 161

2 Research & Development Spending Patterns: Selected Synthetic Fluids Companies 169

3 Selected Acquisitions & Divestitures 171

LIST OF CHARTS

SECTION II — MARKET ENVIRONMENT

1 Synthetic Lubricant & Functional Fluid Pricing Volatility by Product 27

SECTION III – PRODUCTS

1 Synthetic Lubricant & Functional Fluid Demand by Product, 2008 32

SECTION IV — MATERIALS

1 Synthetic Lubricant & Functional Fluid Demand by Material, 2008 89

SECTION V — MARKETS

1 Synthetic Lubricant & Functional Fluid Demand by Market, 2008 114

2 Vehicle & Equipment Market for Synthetic Lubricants & Functional Fluids, 2008 120

SECTION VI — INDUSTRY STRUCTURE

1 Synthetic Lubricant & Functional Fluid Market Share, 2008 163

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Teague and Rinker All Out

On The Water: Teague and Rinker All Out When it comes to racing power boat racing, AMSOIL has two of the best. Bob Teague is not only the tech editor for Power Boat Magazine and owns one of the top engine shops in the world, he is also unbeatable in his #77 AMSOIL Skater. Teague has one just about every race and championship over the past few years and will now be a featured racer on the GEICO Series television show that will air on Versus later this year. Teague will race in Ocean City, Md. this weekend. From big inboard motors to high end outboards, we turn to Terry Rinker for titles. Rinker, who has won championships four of the past six seasons, will run an open schedule in 2010 after the dissolving of the Champ Boat Series. Rinker finished second in points in 2009, and will be the headliner at the Bay City event June 26-27. Along with all of that, you can also find AMSOIL at the AMA Amateur Nationals presented by AMSOIL, Sturgis Bike Rally, Laconia Bike Week and all of the AMSOIL Shock Therapy Monster Truck shows. Oh, and please don’t forget the Diesel Power Challenge, the AMSOIL Street Rodder Tour, the National Street Rodder Tour, the Mopar Muscle Engine Challenge and the Top Truck Challenge. As you can see, it will be a busy summer for Team AMSOIL. Until then, we’ll see you at (all) the races, Jeremy Meyer AMSOIL Race Program Manager

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