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33rd annual Street Rod Nationals South

If you’re in the Knoxville, TN area, mark your calendars now to attend the 33rd annual Street Rod Nationals South Plus event. 2010 has been designated as the year for change, so the NSRA is setting its sights at “bigger and better” for every event this year. After feedback from fans and enthusiasts, not only will traditional street rods be put on display but also customs and collector cars. This is the first year this will be allowed at any NSRA Nationals events, and it’s expected to turn out an even larger number of enthusiasts. What does “Plus” in a NSRA Nationals event mean? It means more; more vehicles, more people, more fun, and more excitement. At each event spectators are free to inspect and admire the rides up close and personal, with no roped off areas. The estimated 1,700-2,500 rods, customs, and classics, will be worth a combined value of over 84 million dollars. Don’t miss your chance to see the beautifully restored classics of American automotive history; be sure to make it to theDSC01788 NSRA Street Rod Nationals South Plus. Where: Chilhowee Park & Expo Center Knoxville, TN When: April 30-May 2 2010 Hours: Friday 8:00 AM-5:00 PM Saturday 8:00 AM-5:00 PM Sunday 8:30 AM-2:00 PM Admission: Adults $14.00 Children (6-12) $5 5 & under Free


Is Amsoil 4 Cycle oil NMMA Certified? YES!

4-Stroke Outboard Motor Warranty Certified
Formula 4-Stroke® Marine Synthetic Motor Oil is certified by the National Marine Manufacturers Association (NMMA) for use in four-stroke outboard motors. This high quality oil demonstrates outstanding performance, exceeding the NMMA “FC-W” (Four Cycle-Water) specification requirements. Formula 4-Stroke® Marine Synthetic Motor Oil fulfills the warranty requirements of four-stroke outboard motor manufacturers.

• NMMA Registration #FB-30011B 10W-30


AMSOIL 10W-30 Formula 4-Stroke® Marine Synthetic Motor Oil (WCT) is a premium quality synthetic formulation engineered for the harsh operating conditions of marine environments. It withstands the intense mechanical action of continuous, high RPM operation to deliver superior viscosity protection. Formula 4-Stroke® Marine Synthetic Motor Oil is specially fortified with a heavy treatment of advanced additives that protects motors against wear, rust and deposits. It excels in both high horsepower applications and all-day trolling conditions.

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How To; Get your vehicle to pass an emissions test.

How To; Get your vehicle to pass an emissions test.
Clean air is a great idea, but impacts us in many unforeseen ways. When politicians pass emissions test laws, this created a requirement for drivers to have cars in good enough shape to pass these tests which are intended to lower vehicle emissions. These emissions tests are more popular in the more polluted states, like California. Currently (2010), 18 states and the District of Columbia require safety tests of some sort. In some states, these inspections also are a general safety test of items like brakes, lights, and windshield wipers. I will not list all participating states here as the participating states may change. If you live in a emissions testing state, you know it.
Many people think that all pollution comes from older cars. That is not necessarily true. A well maintained older car can have cleaner exhaust and lower emissions than a five year old car that has never been maintained. The key is to properly maintain your car, and be cautious with major modifications.

Some modifications that can generate close scrutiny include things like exhaust modifications to remove the catalytic converters. Exhaust leaks can also cause a failure. One of the main causes of high emission levels is a car that is out of time; simply having the timing set correctly is a great first step. Non-sealing gas caps can cause issues by letting gas vapor escape; this is checked in some states. The EGR (exhaust gas recirculation) valve has to be working well. The EGR valve routes some of your exhaust back into the manifold to basically re-burn it to lower emissions. The oxygen sensor on most newer cars can also cause a failure if faulty. The oxygen sensor measures how much oxygen is in the exhaust and reports that information back to the engine computer. If the sensor is not working correctly, the engine computer cannot properly manage the engine. Many of these sensors and items will generate a check engine light in the car, so make sure your car is fixed and does not have a check engine light visible. The catalytic converter is the most expensive item, most likely, so check everything else first.
So, your plan of attack should be; make sure there is no check engine light on. Make sure that if you have any major engine or exhaust modifications that they are emissions test capable. Have the timing set properly. Check the gas cap. I have also read that filling up with 10 percent ethanol where it is available is also a good idea. Make sure you drive the car until it is warm first because the catalytic converters need to be hot to work. A good fuel additive can also help; the Amsoil Performance Improver fuel additive is formulated to reduce hydrocarbons up to 15 percent, and reduce carbon monoxide up to 26 percent, and reduce nitrous oxides up to 17 percent, all for around ten dollars.




NEW Amsoil 2010 Bike Rally T-shirt


Amsoil is now the official oil of Daytona Bike Week, Sturgis and Laconia. Get a new shirt to show those logos.

Emblazoned with the AMSOIL logo and logos of the company’s Official Oil bike rally partnerships. Constructed of 100 percent cotton. Sizes S to 4X.

Order by clicking this link.


For $6 million, it’s Amsoil Arena

UPDATE: Amsoil, the Superior-based maker of synthetic motor oil, is paying $6 million over 20 years for the right to name the Duluth Entertainment Convention Center’s new arena, Amsoil Arena.
By: Steve Kuchera, Duluth News Tribune

Read the entire article here; http://www.duluthnewstribune.com/event/article/id/168383/group/Sports/
Albert J. Amatuzio — Amsoil’s founder, president and CEO — speaks at Tuesday’s morning news conference at the new DECC arena. Amsoil will pay $6 million over 20 years to have the building named “Amsoil Arena. (Bob King / rking@duluthnews.com)
DNTV: New name for new DECC arena
Photo Gallery: Amsoil Arena news conferenceimage
Duluth’s new arena will be named Amsoil Arena.

Amsoil, the Superior-based maker of synthetic motor oil, will pay $6 million over 20 years for the right to name the Duluth Entertainment Convention Center’s new arena.

“We approached Amsoil very informally,” said DECC Executive Director Dan Russell. “Their response was, ‘We’ll listen to anything,’ and — bingo.”

Russell made his comment immediately following a DECC Authority meeting this morning at which board members unanimously approved the tentative agreement.

The agreement was publicly announced at an 11 a.m. news conference in the still-under-construction arena. During the event Albert J. Amatuzio — Amsoil’s founder, president and CEO — said he was “very happy to be here.”

“I didn’t realize I would be paying this much money,” he joked.

Under the agreement, Amsoil will pay $2 million upon signing. That will help the DECC build up its reserves, Russell told board members. In exchange for the money, Amsoil will get an external sign on the building, on-ice advertising, the use of a suite, 12 tickets and six parking passes.

Russell told board members there are a couple outstanding issues to be resolved, including getting city permission for the sign and permission from the state of Minnesota.

Board member and UMD vice chancellor of finance and operations Greg Fox noted that the amount of the agreement covers almost 13 years of the DECC’s bond obligation for the arena.

This is not the first time Amsoil has bought the naming rights for a local event or attraction. The annual snocross event at Spirit Mountain is named the Amsoil Duluth National Snocross.

Construction on the $70 million arena began in April 2009. The arena will include 6,700 seats and an NHL-sized ice sheet. The University of Minnesota Duluth men’s hockey team will play North Dakota on Dec. 30 in the arena’s first game.

Amatuzio, 86, was born, raised and lives in Duluth. He played college hockey at Duluth Junior College and at what would become the University of Minnesota Duluth. He admits, however, that he doesn’t attend many Bulldogs games.

“Too busy,” he said.

Amatuzio served 25 years in the Air Guard as a jet fighter pilot. He founded Amsoil after retiring from the military and after observing characteristics of synthetic oil in jet engines — reduced engine wear, good performance in extreme temperatures and long life. He thought that synthetic oil also could be used in automobiles. The first can of Amsoil 10W-40 appeared on the market in 1972.

Amatuzio has received numerous awards since founding Amsoil. He was inducted into the Superior Business Hall of Fame last year.

“Amsoil has done things at the DECC since I’ve been here,” Russell told board members. “They are great customers of ours.”


Superior performance for summer equipment

Summer brings motorcycles, boats, and lawn equipment.


Download or view this .pdf showing motorcycle, boat, lawn equipment, scooter, and dirt bike products from Amsoil.

Quickshot SE
Quickshot SE fuel additive picture image Degraded fuel presents a major maintenance issue in small engines and powersports equipment. It can form varnish, gum and insoluble debris that clog carburetors, fuel injectors and fuel filters. Carbon buildup can form on the tops of pistons that leads to pre-ignition, rough idling and poor throttle response. Fuel-related problems are only expected to intensify in the coming years as the ethanol content in pump gasoline continues to increase.
AMSOIL Quickshot SE (AQS) is a premium fuel additive formulated to thoroughly clean and restore peak performance in small engine and powersports equipment fuel systems. It also stabilizes fuel between uses and during short-term storage periods. Its revolutionary technology focuses on three major fuel-related issues plaguing small engines and powersports equipment: ethanol, water and dirty pump gas.
Buy NOW!     Quickshot SE – More Information.


Is Synthetic Oil More Eco-Friendly than Regular Oil? – carsdirect.com

Synthetic Oil: More Eco-friendly?

Well, in a word, yes synthetic oil IS more eco-friendly and I’ll explain why. There are several articles circulating on the internet that dismiss the advantage of using synthetic oil to minimize your impact on the environment.

While it is true that used synthetic oil, if improperly disposed of, is just as damaging as any oil, there are advantages of using synthetic oils.

Synthetic Oil and extended drain intervals greatly reduce your output of used oil.

Big traditional oil companies are the main proponents of 3,000 mile oil changes. The reason is simple; they sell more oil that way. However, this also creates a huge amount of used oil, much of which is not properly disposed of. It’s estimated that unnecessary oil changes create an extra 300 – 400 MILLION gallons of used oil a year, costing consumers around 1.5 BILLION dollars a year.

Lets do some simple math; assume a average car, driving 15,000 miles a year. For the sake of discussion, let’s assume it takes 6 quarts of oil to change oil. Now, with a 3,000 mile oil change, that’s 5 oil changes a year. That means you will create 5×6 quarts of used oil per year, meaning 30 quarts a year. That’s 7 1/2 gallons a year. Now, if you used an extended drain oil from Amsoil like  0W-30 Signature Series, you would only change oil once a year, creating 1 1/2 gallons of used oil.

So we can see that moving to a quality synthetic oil like Amsoil can reduce the used oil generated by one car by 6 gallons a year. There are about 300 million cars registered in the US today.  It’s easy to see that moving to extended drain intervals and quality synthetic oil could save millions of gallons of waste oil per year in the US alone.

In conclusion, synthetic oil can claim to be more eco-friendly simply because it gives us a way to greatly reduce amount of used oil we generate.

Reduce Dependency on Foreign Oil

Another side effect of extended drain intervals would be the reduced demand for foreign oil. We’ve shown it would be easy to reduce US oil consumption by 600 million to 1.2 billion (or more) gallons of oil per year. Taking that amount of oil out of the demand market in the US would mean we would have to import that much less.

If you want to do you part to reduce your output of used oil, and reduce our dependency on foreign oil, you would use synthetic oil and extended drain intervals. Please request a free Amsoil catalog.

Below is part of the original article circulating on the Internet….

Synthetic oils are not derived from crude petroleum, but rather are synthesized and artificially created. If they are dumped down the drain after use in an automobile, they can be just as harmful to the environment as conventional oil. The difference, then, is their longevity and method of creation.

Because they are not pulled out of the earth and refined industrially, they begin their life without having any initial environmental impact. And because they improve engine performance, increase gas mileage, and offer extended oil drain capability–meaning synthetic oil doesn’t have to be changed as often–they reduce the environmental impact even further. Thus, it is not that they necessarily possess inherent “green” qualities. Their creation and use provides a reduced footprint, quite a bit less than conventional oil.

Synthetic motor oil is more eco-friendly than conventional oil for the reasons that it is not extracted from the earth, lasts longer when in use and improves fuel economy. Indirectly, it is a greener choice than conventional oils

via Is Synthetic Oil More Eco-Friendly than Regular Oil? – carsdirect.com.


Low Ash oil for a Diesel? Why?

I have had questions about low ash oil for diesels. 

While ash content is now limited on 2007 and newer diesels, it was not in previous times. In fact ash content relates directly to the level of ZDDP, anti wear and TBN additive content/level. Higher ash oils are better able to provide wear protection and raise the TBN number to allow the oil to be safely used for a longer time. Older, traditional AMSOIL diesel oils, AME and PCO have an ash content of about 1.4%and a TBN of 12+, while the new DEO and DME have an ash content of less than 1% and a TBN of 10.

The old Detroit Diesel 2 cycle engines, like the 6V-72 and others having a “V” in their designation, called for low ash oil (below 1%). In that case the new DEO and/or DME would be preferred. 

DEO AMSOIL Premium API CJ-4 Synthetic 5W-40 Diesel Oil   

DME Premium API CJ-4 Synthetic 15W-40 Diesel Oil 


New Motorcycle T-Shirt from Amsoil

Emblazoned with the AMSOIL logo and logos of the company’s Official Oil bike rally partnerships. Amsoil is the sponsor oil of Sturgis, Daytona Bike Week, and Laconia Bike Week.  You can also view the complete list of Amsoil sponsored events. Constructed of 100 percent cotton. Sizes S to 4X. Order direct from Amsoil.

I have specials for existing customers on Amsoil Logo stuff that I communicate in the Synthetic Oil HQ Newsletter.