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AMSOIL has signed a three-year agreement to be the Exclusive Official Oil of Monster Energy Supercross, an FIM World Championship. AMSOIL began sponsoring motorcycle racing in 1999 and its dedication to showcasing its industry-leading synthetic lubricants to the legions of Monster Energy Supercross fans is the next step in the company’s commitment to racing.
“The Monster Energy Supercross sponsorship helps solidify our presence in the motorcycle market,” said AMSOIL Race Program Manager Jeremy Meyer. “Supercross brings exceptional television coverage, competition and a dedicated fan base week-in and week-out. Their fans demand a high-quality product at the track and AMSOIL has an excellent opportunity to showcase almost 40 years of quality products.”
In addition to its on-site presence at the 2011 Monster Energy Supercross championship, AMSOIL will be featured on the CBS Sports and SPEED television package with more than 90 hours of programming.
“AMSOIL’s rich, 40-year heritage has provided the perfect springboard to their involvement in supercross racing for more than a decade,” said Todd Jendro, senior director of operations, Feld Motor Sports. “Throughout the years they have created a relationship with top supercross racer Kevin Windham, and their support to the world’s largest indoor, off-road motorcycling racing championship signifies their commitment to excellence. Feld Motor Sports is proud to welcome AMSOIL to our family of sponsors of Monster Energy Supercross.”
Feld Motorsports also oversees Arenacross, a similar form of racing held in smaller venues such as convention centers and hockey arenas. AMSOIL will also become the Exclusive Official Oil of Arenacross for the next three years.
The 2011 Monster Energy AMA Supercross Tour kicks off in Anaheim, Calif. on January 8 and will air three hours of live coverage on SPEED. The Arenacross season also starts January 8 in Tulsa, Okla.